Friday, September 24, 2010

Columbia Sportswear launches new Omni-Heat™ Warmth Technology

Omni-Heat delivers industry-leading warmth and superior regulation of body temperature without added bulk. The innovative reflective technology keeps people 20% warmer than ordinary liners while allowing excess heat and moisture vapor to escape, making Omni-Heat perfect for almost any outdoor activity.
"Omni-Heat's distinctive reflective silver-dot lining is the most innovative warmth solution to hit the outdoor industry in decades and allows consumers to see the technology as well as feel it," said Sue Parham, Vice President of Global Apparel.

Warm and dry, with no more overheating while hiking up a mountain on a windy day. Sounds like a great choice to me and deffinitly something to take a closer look and feel at.

Source: Columbia Sportswear Company

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